Cartier Baignoire

It may be the epitome of elegance, but the Mini Baignoire watch is actually named for the most quotidian of objects: a bathtub. That is what the original timepiece looked like in 1912, when Louis Cartier, grandson of Cartier founder Louis-François, had the idea of stretching a circular watch face into an elliptical shape.

It was Louis who was responsible for bringing watchmaking to the venerable maison, when he presented Brazilian aviator Alberto Santos-Dumont with a wristwatch in 1904. Approaching watchmaking with a jeweler’s eye, his pursuit of beauty went beyond ornamentation; instead he considered the size, shape and harmony of the design.

Cartier had a penchant for shapes other than the conventional circle, and although the Baignoire wouldn’t officially get its name until the 1950s, its origins are in Louis’s experiments of the early 1900s: He created tonneau (or barrel-shaped) watches in 1906, square-faced watches in 1908 and, in 1912, a slender oval-shaped watch, reportedly designed for Grand Duchess Maria Pavlovna “Miechen” of Russia, a great customer of the house.

The bathtub-inspired design was revisited in the 1950s, and a refined version of the original, finally called the Baignoire, became available in 1958. Gorgeous movie stars such as Catherine Deneuve, photographed at 1965’s Cannes Film Festival donning her favorite Baignoire, warmed immediately to the ellipsis-shaped watch’s celebrated pair of parallel lines and graceful adjoining curves. The Mini Baignoire, a smaller profile version that retains the house’s characteristic blue-steel sword-shaped hands, sleek Roman numerals and more, was first introduced as a full diamond pavé model in the 1990s.

Still available at Cartier, the Mini Baignoire watch embodies the elegance of its grand origins, a graceful timekeeper for a modern age.

For its extraordinary range of bracelets, watches, rings and other adornments, French luxury house Cartier is undeniably one of the most well known and internationally revered jewelers in the world among clients both existing and aspirational.

Perhaps 1847 was not the ideal time to open a new watchmaking and jewelry business, as the French Revolution was not kind to the aristocracy who could afford such luxuries. Nevertheless, it was the year Louis-François Cartier (1819–1904) — who was born into poverty — founded his eponymous empire, assuming control of the workshop of watchmaker Adolphe Picard, under whom he had previously been employed as an assistant. Of course, in the beginning, it was a relatively modest affair, but by the late 1850s, Cartier had its first royal client, Princess Mathilde Bonaparte, niece of Napoleon Bonaparte, who commissioned the jeweler to design brooches, earrings and other accessories.

Under the leadership of Louis-François’s son, Alfred, who took over in 1874, business boomed. Royalty around the world wore Cartier pieces, including Tsar Nicholas II of Russia, the Maharaja of Patiala and King Edward VII, who had 27 tiaras made by the jewelry house for his coronation in 1902 and issued Cartier a royal warrant in 1904. (Today, the British royal family still dons Cartier pieces; Kate Middleton, Duchess of Cambridge, regularly sports a Ballon Bleu de Cartier watch.)

Cartier’s golden years, however, began when Alfred introduced his three sons, Louis, Pierre and Jacques, to the business. The brothers expanded Cartier globally: Louis reigned in Paris, Pierre in New York and Jacques in London, ensuring their brand’s consistency at their branches across the world. The trio also brought in such talents as Charles Jacqueau and Jeanne Toussaint.

One of Cartier’s earliest major successes was the Santos de Cartier watch — one of the world's first modern wristwatches for men. (Previously, a large number of people were using only pocket watches.) Louis designed the timepiece in 1904 for his friend, popular Brazilian aviator Alberto Santos-Dumont, who wanted to be able to check the time more easily while flying.

Cartier’s other famous timepieces include the Tank watch, which was inspired by the linear form of military tanks during World War I, and the so-called mystery clocks. Invented by watchmaker and magician Jean-Eugène Robert-Houdin and later crafted exclusively for Cartier in the house’s workshop by watchmaker Maurice Couët, the mystery clocks were so named because the integration of glass dials on which the clocks’ hands would seemingly float as well as structures that are hidden away within the base give the illusion that they operate without machinery.

On the jewelry side of the business, Cartier’s internationally renowned offerings include the Tutti Frutti collection, which featured colorful carved gemstones inspired by Jacques’s trip to India and grew in popularity during the Art Deco years; the panthère motif, which has been incorporated into everything from brooches to rings; and the Love bracelet, a minimal, modernist locking bangle inspired by medieval chastity belts that transformed fine jewelry.

While the Cartier family sold the business following the death of Pierre in 1964, the brand continues to innovate today, renewing old hits and creating new masterpieces.

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