Walter Moorcroft Furniture

The Moorcroft story that unfolds in each page of this website began in 1897, through the ground breaking work of ceramicist extraordinaire, William Moorcroft, who began to sell his work to retailers, including the prestigious Liberty of London, under his own signature. Unsurprisingly, William Moorcroft’s name and reputation grew following gold medals at International Fairs and even a Queen’s cypher, and over a hundred years of W Moorcroft Ltd began. Still fiercely independent, Moorcroft continues to create art pottery, using her renowned heritage craft techniques and acclaimed line up of designers, at the highest level in the Applied Arts. The Pottery’s ethos has always been that Moorcroft will continue to hold its revered name if design does not stand still. Design now includes jewellery - mined...

This striking English art pottery vase was made by the renowned Moorcroft Pottery company of Burslem, Stoke-on-Trent, Staffordshire. Initially in partnership with James Macintyre & Co., innovative ceramist William Moorcroft founded his own firm in 1913. Underwritten by retailer Liberty London, the company went from strength to strength and was granted a Royal Warrant by Queen Mary in 1928, leading them to include the phrase "Potter To HM The Queen" on their paper labels as well as in their impressed marks. William's son Walter joined the firm in 1935 and took over management and design responsibilities upon the death of his father in 1945. Moorcroft remains in business today with early pieces by William and Walter being particularly sought after. This Walter Moorcroft signed...