Leonetto Cappiello Posters
French, 1875-1942
Leonetto Cappiello was born in 1875 in Livorno, Italy, but took on the nationality of French in 1930. He first achieved fame as a caricaturist, then by inventing the modern poster and creating the first brand logos, including the green devil for Maurin Quina. A self-taught artist, he created his first paintings in 1886. In November of 1900, he signed his first contract with the publisher P. Vercasson, for whom he produced posters from 1902 to 1913. After World War I he joined the publisher Devambez, for whom he worked until 1936. In 1922, his poster sketches were exhibited at the Venice Biennial and the French Institut in New York. In 1928 his “Self Portrait” was ordered by the Uffizi Gallery in Florence, Italy. In 1936 he participated in the Milan Triennial and the Exhibition of the French Poster in Prague. After his death in 1942, Cappiello’s work was the subject of retrospectives at the Museum of Decorative Arts in Paris in 1947, the House of Culture in Livorno, Italy, in 1960 and the Grand Palais in Paris in 1981. to
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Creator: Leonetto Cappiello
Cachou Lajaunie 1922 Vintage French Advertising Poster, Leonetto Cappiello
By Leonetto Cappiello
Located in Bath, Somerset
Original 1920s French vintage Cachou Lajaunie advertising poster featuring a beautiful design by poster artist Leonetto Cappiello. We love Cappiello's design of a fabulously dressed ...
Category
20th Century French Leonetto Cappiello Posters
Materials
Linen, Paper
Cappiello, Original Alcohol Poster, Cognac Monnet, Salamander, Liquor, Sun, 1927
By Leonetto Cappiello
Located in SAINT-OUEN-SUR-SEINE, FR
Original Vintage Alcohol Poster for Cognac Monnet dating from 1927 by Leonetto Cappiello.
Artist: Leonetto Cappiello (1875 - 1942)
Title: ..Du soleil dans un verre.. Cognac Monnet
Date: 1927
Size: 52 x 78.7 in / 132 x 200 cm
Printer : Les nouvelles affiches Cappiello – Les Ateliers d’art Devambez, 32 Rue Beaujon_Paris
Materials and Techniques: Colour lithograph on paper
Linen backing: Yes
Condition: A (Normally designates a poster in very good condition. Colours are fresh and there is very little or no paper loss. Any imperfections are marginal and unnoticeable).
Details:
Poster for the promotion of Cognac Monnet.
Maison Monnet was founded in 1838. In 1897, Jean-Gabriel Monnet chose the emblem of the salamander to decorate his bottles. The salamander is a mythical animal with the power to triumph over flames.
Leonetto Cappiello is an Italian painter, illustrator, caricaturist and poster artist, naturalized French in 1930. His poster career began in 1900 and continued until the 1930s. He remained loyal to the Vercasson printing press until the early 1920s , continues with “Les Imprimeries Réunies” and begins, at the same period, to work regularly for the publisher Devambez, with whom he signs, from 1921 to 1936, an exclusive contract.
About Leonetto Cappiello, The Father of Modern Advertising
Leonetto Cappiello, born on April 9, 1875, in Livorno, Italy, is considered a pioneer in the world of advertising, often referred to often hailed as the "father of modern advertising." His groundbreaking work in poster design revolutionized the industry and cemented his status as a visionary artist.
Cappiello was renowned for his innovative and impactful poster designs, characterized by bold colors, simple forms, strong outlines and a strong focus on the product. His work significantly influenced the development of advertising as an art form.
Initially drawn to caricature, Cappiello's true genius blossomed when he shifted his focus to poster art. His innovative approach, marked by bold colors, simple colours, simplified forms, strong outlines and a strong emphasis on product identification, set him apart from his contemporaries. Cappiello’s posters were instantly recognizable, capturing the essence of a product or brand in a single, powerful image. His work significantly influenced the development of advertising as an art form.
The artist's career flourished in Paris, where he immersed himself in the vibrant artistic scene and his work spanned various industries:
Food and Beverage: Campari, Cinzano, Café Martin...
Category
1920s French Art Deco Vintage Leonetto Cappiello Posters
Materials
Paper
Cappiello, Original Vintage Poster, Cachou Lajaunie, Candy, Feather, Smoke, 1920
By Leonetto Cappiello
Located in SAINT-OUEN-SUR-SEINE, FR
Poster for the promotion of Cachou Lajaunie created by Cappiello in 1920.
Artist: Leonetto Cappiello (1875 - 1942)
Title: Cachou Lajaunie
Date: 1920
Size: 38.8 x 56.7 in / 98.5 x 1...
Category
1920s French Art Deco Vintage Leonetto Cappiello Posters
Materials
Paper
Leonetto Cappiello, Original Vintage Poster, Champagne Delbeck, Reims, 1902
By Leonetto Cappiello
Located in SAINT-OUEN-SUR-SEINE, FR
Original Vintage Alcohol Poster for Champagne Delbeck dating from 1902 by Leonetto Cappiello.
Artist: Leonetto Cappiello (1875 - 1942)
Title: Champagne Delbeck
Date: 1902
Size: 33 x 54.5 in / 96.5 x 138.5 cm
Printer : Imp. Vercasson, 43 rue de Lancry, Paris
Materials and Techniques: Colour lithograph on paper
Linen backing: Yes
Condition: A (Normally designates a poster in very good condition. Colours are fresh and there is very little or no paper loss. Any imperfections are marginal and unnoticeable).
Details:
Advertising poster produced by Leonetto Cappiello for Delbeck champagne in 1902. This is one of three Cappiello posters on the theme of Champagne.
Champagne Delbeck is a Champagne House located in Reims (Marne) and founded in 1832 by Félix-Désiré Delbeck.
In 1838, the house "Delbeck et Cie" became "the exclusive patented supplier" of the Court of France. In the history of Champagne, it is the only house to have received authorization to bear the "royal privilege" symbolized by the three fleur-de-lys on its labels.
About Leonetto Cappiello, The Father of Modern Advertising
Leonetto Cappiello, born on April 9, 1875, in Livorno, Italy, is considered a pioneer in the world of advertising, often referred to often hailed as the "father of modern advertising." His groundbreaking work in poster design revolutionized the industry and cemented his status as a visionary artist.
Cappiello was renowned for his innovative and impactful poster designs, characterized by bold colors, simple forms, strong outlines and a strong focus on the product. His work significantly influenced the development of advertising as an art form.
Initially drawn to caricature, Cappiello's true genius blossomed when he shifted his focus to poster art. His innovative approach, marked by bold colors, simple colours, simplified forms, strong outlines and a strong emphasis on product identification, set him apart from his contemporaries. Cappiello’s posters were instantly recognizable, capturing the essence of a product or brand in a single, powerful image. His work significantly influenced the development of advertising as an art form.
The artist's career flourished in Paris, where he immersed himself in the vibrant artistic scene and his work spanned various industries:
Food and Beverage: Campari, Cinzano, Café Martin...
Category
Early 1900s French Belle Époque Antique Leonetto Cappiello Posters
Materials
Paper
Leonetto Cappiello, Original Vintage Alcohol Poster, Bitter Campari, Clown, 1921
By Leonetto Cappiello
Located in SAINT-OUEN-SUR-SEINE, FR
Original Vintage Alcohol Poster for Bitter Campari dating from 1921 by Leonetto Cappiello.
Artist: Leonetto Cappiello (1875 - 1942)
Title: Bitter Campari
Date: 1921
Size: 26.8 x 38.6 in / 68 x 98 cm
Printer : Les nouvelles affiches Cappiello – Les Ateliers d’art Devambez, 32 Rue Beaujon_Paris
Materials and Techniques: Colour lithograph on paper
Linen backing: Yes
Condition: A (Normally designates a poster in very good condition. Colours are fresh and there is very little or no paper loss. Any imperfections are marginal and unnoticeable).
Details:
Poster to promote the Campari.
A pixie or harlequin...
Category
Early 1900s French Belle Époque Antique Leonetto Cappiello Posters
Materials
Paper
Cappiello, Original Vintage Poster, Mossant Hat, Gloves, Gentleman dressing 1938
By Leonetto Cappiello
Located in SAINT-OUEN-SUR-SEINE, FR
Original Vintage Poster for Mossant Hats dating from 1938 by Leonetto Cappiello.
Artist: Leonetto Cappiello
Title: Mossant
Date: 1938
Size: 47.25 X 63 in / 120 X 160 cm
Printer : Editions Nouvelles Cappiello, EDIMO, 15 rue Galvani - Paris
Materials and Techniques: Colour lithograph on paper
Linen backing: Yes
Condition: A (Normally designates a poster in very good condition. Colours are fresh and there is very little or no paper loss. Any imperfections are marginal and unnoticeable).
Additional Details:
The headquarters Mossant was founded in 1833 by Casimir Mossant.
The company is developing thanks in particular to the development of the railway, which allows for distant supplies and expeditions.
In the 1920s, the firm Mossant is at its peak. The factory employs 1,200 workers and produces up to 2000 hats per day, nearly half of which is in the United States.
After 1929, the economic crisis affected exports and the company diversified its production of felt (bags, berets, ...). Hat manufacturing activity declined and, in the 1950s, the factory's activity was converted into apparel until 1985, when the company was wound up.
About Leonetto Cappiello, The Father of Modern Advertising
Leonetto Cappiello, born on April 9, 1875, in Livorno, Italy, is considered a pioneer in the world of advertising, often referred to often hailed as the "father of modern advertising." His groundbreaking work in poster design revolutionized the industry and cemented his status as a visionary artist.
Cappiello was renowned for his innovative and impactful poster designs, characterized by bold colors, simple forms, strong outlines and a strong focus on the product. His work significantly influenced the development of advertising as an art form.
Initially drawn to caricature, Cappiello's true genius blossomed when he shifted his focus to poster art. His innovative approach, marked by bold colors, simple colours, simplified forms, strong outlines and a strong emphasis on product identification, set him apart from his contemporaries. Cappiello’s posters were instantly recognizable, capturing the essence of a product or brand in a single, powerful image. His work significantly influenced the development of advertising as an art form.
The artist's career flourished in Paris, where he immersed himself in the vibrant artistic scene and his work spanned various industries:
Food and Beverage: Campari, Cinzano, Café Martin...
Category
1930s French Belle Époque Vintage Leonetto Cappiello Posters
Materials
Paper
Cappiello, Original Vintage Animal Poster, Le Nil Elephant, Cigarette Paper 1912
By Leonetto Cappiello
Located in SAINT-OUEN-SUR-SEINE, FR
Original Vintage Poster for Le Nil by Leonetto Cappiello dating from 1912.
Leonetto Cappiello (1875 - 1942), was born in Livorno, Italy, and spent most of his adult life in Paris where he became one of the most prolific poster artists of all time (he created more than 500 different poster designs for many of the most famous brands of the period).
Joseph Bardou also known as Job or Le Nil was one of the brands for which he did a number of posters.
Additional Details:
Materials and Techniques: Colour lithograph on paper
Printer: Etablissements VERCASSON - Cie, 43 rue de Lancry, RUE MARTEL PARIS
Linen backing: Yes
Condition: A. Designates a poster in very good condition. The colours are fresh and there is little or no loss of paper. If there are imperfections they are marginal and imperceptible.
About Leonetto Cappiello, The Father of Modern Advertising
Leonetto Cappiello, born on April 9, 1875, in Livorno, Italy, is considered a pioneer in the world of advertising, often referred to often hailed as the "father of modern advertising." His groundbreaking work in poster design revolutionized the industry and cemented his status as a visionary artist.
Cappiello was renowned for his innovative and impactful poster designs, characterized by bold colors, simple forms, strong outlines and a strong focus on the product. His work significantly influenced the development of advertising as an art form.
Initially drawn to caricature, Cappiello's true genius blossomed when he shifted his focus to poster art. His innovative approach, marked by bold colors, simple colours, simplified forms, strong outlines and a strong emphasis on product identification, set him apart from his contemporaries. Cappiello’s posters were instantly recognizable, capturing the essence of a product or brand in a single, powerful image. His work significantly influenced the development of advertising as an art form.
The artist's career flourished in Paris, where he immersed himself in the vibrant artistic scene and his work spanned various industries:
Food and Beverage: Campari, Cinzano, Café Martin...
Category
20th Century French Art Nouveau Leonetto Cappiello Posters
Materials
Paper
Cappiello, Original Vintage Poster, OXO, Cube Broth Liebig, Meat Beef Food, 1911
By Leonetto Cappiello
Located in SAINT-OUEN-SUR-SEINE, FR
Rare poster by Leonetto Cappiello created in 1911 for the OXO brand. OXO is a range of food products.
Artist: Leonetto Cappiello (1875 - 1942)
Title: Oxo
Date: 1911
Size: 46.5 x 62.2 in / 118 x 158 cm
Printer : Imprimerie Publicité Etablissement Vercasson, 6 rue Martel, Paris
Materials and Techniques: Colour lithograph on paper
Linen backing: Yes
Condition: A (Normally designates a poster in very good condition. Colours are fresh and there is very little or no paper loss. Any imperfections are marginal and unnoticeable).
Details:
Rare poster by Leonetto Cappiello created in 1911 for the OXO brand. OXO is a range of food products.
The OXO cube is a beef broth prepared from meat extract and marketed by Liebig.
About Leonetto Cappiello, The Father of Modern Advertising :
Leonetto Cappiello, born on April 9, 1875, in Livorno, Italy, is considered a pioneer in the world of advertising, often referred to often hailed as the "father of modern advertising." His groundbreaking work in poster design revolutionized the industry and cemented his status as a visionary artist.
Cappiello was renowned for his innovative and impactful poster designs, characterized by bold colors, simple forms, strong outlines and a strong focus on the product. His work significantly influenced the development of advertising as an art form.
Initially drawn to caricature, Cappiello's true genius blossomed when he shifted his focus to poster art. His innovative approach, marked by bold colors, simple colours, simplified forms, strong outlines and a strong emphasis on product identification, set him apart from his contemporaries. Cappiello’s posters were instantly recognizable, capturing the essence of a product or brand in a single, powerful image. His work significantly influenced the development of advertising as an art form.
The artist's career flourished in Paris, where he immersed himself in the vibrant artistic scene and his work spanned various industries:
Food and Beverage: Campari, Cinzano, Café Martin...
Category
1910s French Belle Époque Vintage Leonetto Cappiello Posters
Materials
Paper
Leonetto Cappiello 'France, 1875-1942' 1922 Contratto Lithograph Poster
By Leonetto Cappiello
Located in Bridgeport, CT
The Classic Cappiello poster in an outstanding custom frame. Signed in the plate 922 lower left. A festive female figure supports a glass of overflowing bubbly Contratto on a black b...
Category
1920s European Hollywood Regency Vintage Leonetto Cappiello Posters
Materials
Paper
Original Antique Poster Cognac Albert Robin French Drink Advertising Art Bird
By Leonetto Cappiello
Located in London, GB
Original antique drink advertising poster for Albert Robin Cognac featuring a stunning design by the renowned poster artist Leonetto Cappiello (1875-1942)...
Category
Early 1900s French Antique Leonetto Cappiello Posters
Materials
Paper
Leonetto Cappiello, Original Vintage Alcohol Poster, Cognac Pellisson, 1907
By Leonetto Cappiello
Located in SAINT-OUEN-SUR-SEINE, FR
Original Vintage Poster for Cognac Pellisson by Leonetto Cappiello dating from 1907.
This is the larger version of the two posters printed by Leonett...
Category
Early 1900s French Belle Époque Antique Leonetto Cappiello Posters
Materials
Paper
Monumental Original French Poster Maurin Quina Ley Puy, Great for Winery/ Bar
By Leonetto Cappiello
Located in Lambertville, NJ
Maurin Quian Le Puy France poster the largest size ever made. Originally made in three section as the manufacturing process could only make up to a certain size...
Category
Early 1900s French Art Nouveau Antique Leonetto Cappiello Posters
Materials
Linen, Paper
Original Vintage Poster CONTRATTO CAPPIELLO, 1930 Large
By Leonetto Cappiello
Located in Melbourne, Victoria
Artist
Leonetto Cappiello
Year
1930
Dimensions
137x198cm
Condition
Good
Category
1930s Italian Art Deco Vintage Leonetto Cappiello Posters
Materials
Paper
Original Vintage Poster CONTRATTO CAPPIELLO, 1930 Large
By Leonetto Cappiello
Located in Melbourne, Victoria
Artist
Leonetto Cappiello
Year
1930
Dimensions
100x140cm
Condition
Excellent
Category
1930s Italian Art Deco Vintage Leonetto Cappiello Posters
Materials
Paper
Original Vintage Poster Bitter Campari Spiratello Leonetto Cappiello, 1921
By Leonetto Cappiello
Located in Melbourne, Victoria
Original vintage poster Bitter Campari Spiratello Leonetto Cappiello, 1921
This is a beautiful art deco poster by the famous artist, Leonetto Cappiello from 1921. Cappiello influenc...
Category
19th Century Italian Art Deco Antique Leonetto Cappiello Posters
Materials
Linen, Paper
Original Vintage Drink Advertising Poster Cognac Monnet Leonetto Cappiello
By Leonetto Cappiello
Located in London, GB
Original vintage drink poster advertising Cognac Monnet featuring a stunning design by the renowned poster artist Leonetto Cappiello (1875-1942) depicting a lady in a pink dress with...
Category
1920s French Vintage Leonetto Cappiello Posters
Materials
Paper
Original Vintage Poster Bitter Campari Spiratello Cappiello 1921 Oversize
By Leonetto Cappiello
Located in Melbourne, Victoria
Original vintage poster Bitter Campari Spiratello Leonetto Cappiello 1921 oversize
Condition backing / material: Linen (backed on acid-free paper and cotton canvas)
Printer, publis...
Category
19th Century Italian Art Deco Antique Leonetto Cappiello Posters
Materials
Paper
Leonetto Cappiello, Original Vintage Poster for Vodka Relsky from 1911, Cossack
By Leonetto Cappiello
Located in SAINT-OUEN-SUR-SEINE, FR
Original Vintage Poster for Vodka Relsy by Leonetto Cappiello dating from 1911.
Leonetto Cappiello (1875 - 1942), the artist, was born in Livorno, Italy, and spent most of his adult life in Paris where he became one of the most prolific poster artists of all time (he created more than 500 different poster designs for many of the most famous brands of the period).
This poster depicts an eccentric red haired and bearded Russian Cossack wearing a Chapka who symbolizes a Russian bon vivant who loves Caviar and Vodka...
Category
20th Century French Art Nouveau Leonetto Cappiello Posters
Materials
Paper
Leonetto Cappiello, Original Vintage Art Nouveau Poster, Biscuits Pernot, 1905
By Leonetto Cappiello
Located in SAINT-OUEN-SUR-SEINE, FR
Original vintage Poster for Biscuits Pernot by Leonetto Cappiello dating from 1905.
Leonetto Cappiello (1875 - 1942) was born in Livorno, Italy, and spent most of his adult life i...
Category
20th Century French Art Nouveau Leonetto Cappiello Posters
Materials
Paper
Original Vintage French Poster, Cachou Lajaunie Cappiello, 1930
By Leonetto Cappiello
Located in Melbourne, Victoria
One of the most famous posters by Leonetto Cappiello for Cachou Lajaunie, a breath mint originally used to disguise the smell of tobacco. A distinctly feminine piece by Cappiello, an...
Category
1930s French Art Deco Vintage Leonetto Cappiello Posters
Materials
Other
1950 Cinzano Vermouth Original Vintage Poster
By Leonetto Cappiello
Located in Winchester, GB
Dating back to 1757, Cinzano is an iconic brand synonymous with the likes of Casanova. A family run business until 1985 (now owned by Campari), the famous vermouth drink from Turin i...
Category
1950s Italian Art Deco Vintage Leonetto Cappiello Posters
Materials
Paper
Leonetto Cappiello, Vintage Poster, Thermogene, Cough, Devil, Clown, 1940
By Leonetto Cappiello
Located in SAINT-OUEN-SUR-SEINE, FR
Original Vintage Poster for Chest Rub Thermogene dating from 1940 by Leonetto Cappiello.
Artist: Leonetto Cappiello (1875 - 1942)
Title: Le Thermogène
Date: 1940
Size: 28.6 x 38.4 in / 79,6 X 120 cm
Printer : DEHON & Cie. Valenciennes_Paris
Materials and Techniques: Colour lithograph on paper
Linen backing: Yes
Condition: A (Normally designates a poster in very good condition. Colours are fresh and there is very little or no paper loss. Any imperfections are marginal and unnoticeable).
Details:
Poster for the promotion of Thermogene, a medical product that creates heat.
"The Thermogene generates heat and fights: coughs, rheumatism, side points etc ..."
This poster is a 1940 reissue from the original 1909 poster...
Category
1940s French Belle Époque Vintage Leonetto Cappiello Posters
Materials
Paper
Vintage Art Deco Poster by Leonetto Cappiello Mossant Hats
By Leonetto Cappiello
Located in Chicago, IL
Vintage Art Deco Framed Painting of Leonetto Cappiello Mossant Hats
In this image, Cappiello used his fine artisitic skills to portray the grace an...
Category
Mid-20th Century French Modern Leonetto Cappiello Posters
Materials
Paper
Leonetto Cappiello, Vintage Poster, Biscotines Union, Biscuit, Bread, 1906
By Leonetto Cappiello
Located in SAINT-OUEN-SUR-SEINE, FR
Original Vintage Food Poster for Biscotines Union dating from 1906 by Leonetto Cappiello.
Leonetto Cappiello (1875 - 1942), was born in Livorno, ...
Category
Early 1900s French Belle Époque Antique Leonetto Cappiello Posters
Materials
Paper
Leonetto Cappiello, Original Vintage Poster for Vodka Relsky from 1911, Cossack
By Leonetto Cappiello
Located in SAINT-OUEN-SUR-SEINE, FR
Original Vintage Poster for Vodka Relsy by Leonetto Cappiello dating from 1911.
Leonetto Cappiello (1875 - 1942), the artist, was born in Livorno, Italy, and spent most of his adult life in Paris where he became one of the most prolific poster artists of all time (he created more than 500 different poster designs for many of the most famous brands of the period).
This poster depicts an eccentric red haired and bearded Russian Cossack wearing a Chapka who symbolizes a Russian bon vivant who loves Caviar and Vodka...
Category
20th Century French Art Nouveau Leonetto Cappiello Posters
Materials
Paper
Original Vintage Poster Bitter Campari Spiratello Cappiello 1921 Oversize
By Leonetto Cappiello
Located in Melbourne, Victoria
Original vintage poster Bitter Campari Spiratello Leonetto Cappiello 1921 oversize
Condition backing / material: Linen (backed on acid-free paper and c...
Category
19th Century Italian Art Deco Antique Leonetto Cappiello Posters
Materials
Paper
Original Vintage Advertising Poster Baudin Cuisiniere Cooking Leonetto Cappiello
By Leonetto Cappiello
Located in London, GB
Original vintage advertising poster for kitchen equipment - Baudin La Cuisiniere des Cuisinieres / The Cooker of Cooks - featuring a great ...
Category
1930s French Vintage Leonetto Cappiello Posters
Materials
Paper
Cappiello, Original Food Poster, Biscuit Dupont d'Isigny, Normandy, Printer 1933
By Leonetto Cappiello
Located in SAINT-OUEN-SUR-SEINE, FR
Original Vintage Poster for Dupont d'Isigny Biscuit by Leonetto Cappiello dating from 1933.
Artiste : Leonetto Cappiello
Titre : Biscuit Dupont d’Isigny
Date : 1933
Dimensions : 21.4 x 29 cm
Imprimeur : Devambez Editeur
Matériaux et techniques : lithographie en couleur sur papier.
Marouflage : oui.
État : A (Désigne une affiche en très bon état. Les couleurs sont fraîches et il n’y a pas, ou très peu, de pertes de papier. S’il y a des imperfections elles sont marginales et imperceptibles).
Details :
Affiche commanditée par l’imprimerie Devambez pour promouvoir leur impression : « Devambez editeur, les affiches qui font vendre ». Affiche réalisée par Cappiello en 1933.
Créée en 1889 par Messieurs Dupont et Roussel, la société Dupont d’Isigny est l’un des plus anciens confiseurs français. L’activité de la société débute par la production et le négoce de beurre d’Isigny. A partir de 1894, sur le site de la Cambe (14), elle devient une laiterie spécialisée dans la production de lait, de beurre et de fromages. En 1932, l’activité se diversifie avec la fabrication de biscuits et des fameux caramels.
Leonetto Cappiello est un peintre, illustrateur, caricaturiste et affichiste italien, naturalisé français en 1930. Sa carrière d'affichiste commence en 1900 et se poursuit jusqu'aux années 1930. Il reste fidèle à l'imprimerie Vercasson jusqu'au début des années 1920, poursuit chez les Imprimeries réunies et commence, à la même période, à travailler régulièrement pour l'éditeur Devambez, avec qui il signe, de 1921 à 1936, un contrat d'exclusivité.
About Leonetto Cappiello, The Father of Modern Advertising
Leonetto Cappiello, born on April 9, 1875, in Livorno, Italy, is considered a pioneer in the world of advertising, often referred to often hailed as the "father of modern advertising." His groundbreaking work in poster design revolutionized the industry and cemented his status as a visionary artist.
Cappiello was renowned for his innovative and impactful poster designs, characterized by bold colors, simple forms, strong outlines and a strong focus on the product. His work significantly influenced the development of advertising as an art form.
Initially drawn to caricature, Cappiello's true genius blossomed when he shifted his focus to poster art. His innovative approach, marked by bold colors, simple colours, simplified forms, strong outlines and a strong emphasis on product identification, set him apart from his contemporaries. Cappiello’s posters were instantly recognizable, capturing the essence of a product or brand in a single, powerful image. His work significantly influenced the development of advertising as an art form.
The artist's career flourished in Paris, where he immersed himself in the vibrant artistic scene and his work spanned various industries:
Food and Beverage: Campari, Cinzano, Café Martin...
Category
20th Century French Art Deco Leonetto Cappiello Posters
Materials
Paper
Leonetto Cappiello, Poster Study Maquette, Studebaker, Automobile, Car, 1926
By Leonetto Cappiello
Located in SAINT-OUEN-SUR-SEINE, FR
Original Work of Art, Painting in Gouache, Pencil and Ink on Paper, "Maquette" or Study for a Poster for Studebaker Cars, by Leonetto Cappiello circa 19...
Category
1920s French Art Deco Vintage Leonetto Cappiello Posters
Materials
Paper, Paint
Original Vintage Drink Advertising Poster Campari Milano Cappiello Alcohol Italy
By Leonetto Cappiello
Located in London, GB
Original vintage drink advertising poster by the renowned poster artist Leonetto Cappiello (1875-1942) for the Italian alcoholic aperitif drink "Campari" Davide Campari & Co. Milano....
Category
1920s Italian Vintage Leonetto Cappiello Posters
Materials
Paper
1950 Campari Leonetto Cappiello Original Vintage Poster
By Leonetto Cappiello
Located in Winchester, GB
Iconic Italian liqueur brand Campari hired the renowned French-Italian poster designer Leonetto Cappiello to create a number of varied designs across the early part of the 20th centu...
Category
1950s Italian Art Deco Vintage Leonetto Cappiello Posters
Materials
Paper
Leonetto Cappiello, Original Vintage Newspaper Poster, Le Cri de Paris, 1901
By Leonetto Cappiello
Located in SAINT-OUEN-SUR-SEINE, FR
Original Vintage Poster for Le Cri de Paris Newspaper by Leonetto Cappiello dating from 1901.
Harlequin visits Paris, Place de la Concorde, Hotel de la Marine and Hotel Crillon...
Category
20th Century French Art Nouveau Leonetto Cappiello Posters
Materials
Paper
Original Antique Advertising Poster Uricure Medicine Leonetto Cappiello Design
By Leonetto Cappiello
Located in London, GB
Original antique advertising poster by the renowned poster artist Leonetto Cappiello (1875-1942) for Uricure featuring a great design depicting a smiling e...
Category
1910s French Vintage Leonetto Cappiello Posters
Materials
Paper
Original Antique Drink Advertising Poster Vilajuiga Mineral Water Cappiello Art
By Leonetto Cappiello
Located in London, GB
Original antique drink advertising poster for bottled mineral water from Vilajuiga Spain proclaiming its medicinal health benefits - Agua de Vilajuiga / ...
Category
1910s French Vintage Leonetto Cappiello Posters
Materials
Paper
Bantam - Leonetto Cappiello 1938 Original Vintage Poster
By Leonetto Cappiello
Located in Winchester, GB
Stunning art deco poster designed by the iconic French-Italian poster artist Leonetto Cappiello created to promote Bantam Hats of Italy. The brand created fashion hats for men and th...
Category
1930s Italian Art Deco Vintage Leonetto Cappiello Posters
Materials
Paper
1905 Cognac Pellisson Original Vintage Poster
By Leonetto Cappiello
Located in Winchester, GB
One of the most iconic poster designs of the 20th century by one of the most revered poster artists. Founded in 1836 Cognac Pellisson is a French Liquour company that continues to today. Here the poster promoting the brand depicts a woman carrying an oversized barrel of the cognac in typical humour.
This beautiful poster for the French brandy...
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Early 1900s French Antique Leonetto Cappiello Posters
Materials
Paper
1930 Le Thermogene Original Vintage Poster
By Leonetto Cappiello
Located in Winchester, GB
Depicting a clown breathing fire holding the product, this stunning poster for "Le Thermogene" reads “Le Thermogene, Engendre la Chaleur et Combat: Toux, Rhumatismes, Points de Cote,...
Category
1930s Vintage Leonetto Cappiello Posters
Materials
Paper
Krema Vintage Food Poster by Leonetto Cappiello Original
By Leonetto Cappiello
Located in New York, NY
Vintage original poster - 1920s, very nice condition, beautiful and large
Category
1920s Vintage Leonetto Cappiello Posters
Materials
Paper
Leonetto Cappiello "Thermogene" Original Vintage Poster
By Leonetto Cappiello
Located in Linkebeek, BE
Leonetto Cappiello "Thermogene" Original Vintage Poster
700,00 €Prix
Leonetto Cappiello "Thermogene" Original Vintage Poster
Vintage advertising poster - object of curiosity
Measures...
Category
20th Century Belgian Mid-Century Modern Leonetto Cappiello Posters
Materials
Metal
Leonetto Cappiello posters for sale on 1stDibs.
Leonetto Cappiello posters are available for sale on 1stDibs. These distinctive items are frequently made of paper and are designed with extraordinary care. There are many options to choose from in our collection of Leonetto Cappiello posters, although black editions of this piece are particularly popular. Many of the original posters by Leonetto Cappiello were created in the Art Deco style in europe during the 20th century. If you’re looking for additional options, many customers also consider posters by Razzia (Gérard Courbouleix–Dénériaz), Roger Broders, and Roger de Valerio. Prices for Leonetto Cappiello posters can differ depending upon size, time period and other attributes — on 1stDibs, these items begin at $776 and can go as high as $35,131, while a piece like these, on average, fetch $3,733.