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Roger de Valerio1916 Original poster by Roger de Valerio Join the troops in the French mainland1916
1916
About the Item
Roger de Valerio, pseudonym of Roger Laviron 🇫🇷 (1886-1951), is a French illustrator, poster artist and painter.
Throughout his career, he worked as an art director in various newspapers and publishing houses for which he made many covers and posters.
He remains however particularly known for his advertising posters, in particular for the account of advertisers such as: Air France, Citroën, Chrysler, Lustucru etc.
This poster was made in 1916 for the Ministry of War; it shows a soldier greeting another soldier whose bust comes out of the turret of a tank of the Renault factory, accompanied by the formula "Join the troops of the Metropolis.
War - 14-18 - France
Devambez - Paris
- Creator:Roger de Valerio (1886 - 1951, French)
- Creation Year:1916
- Dimensions:Height: 31.11 in (79 cm)Width: 23.63 in (60 cm)
- Medium:
- Period:
- Condition:Good condition, traces of folds, on linen.
- Gallery Location:PARIS, FR
- Reference Number:1stDibs: LU1792212270222
Roger de Valerio
Roger de Valerio, whose real name Roger Laviron was a French designer, poster designer and painter who is more particularly known for his advertising posters. De Valerio studied architecture at the School of Fine Arts in Paris. From 1911–14, he worked as artistic director for the newspaper Le Matin. From 1917–24, he joined the music publisher Salabert for which he produced more than 2,000 covers. In 1926, he was an artistic advisor at Devambez for whom he produced some superb posters, then in 1932, he took over the management of the newspaper Le Rire. From 1936–40, he was an associate director of Perceval editions. In 1933, he taught at the technical school of publicity. In 1940, he decided to retire to Belle-Île-en-Mer to devote himself to painting, then to the illustration of books. He produced 19 engravings for Alfred Jarry's Surmâle. In 1951, he illustrated The Lion and the Hen by Sacha Guitry in the edition of Raoul Solar.
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