Alexandre Gérald

Striking 1937 original travel poster by Alexandre Gérald - Air France

1937

The 1949 original poster by Atelier Perceval for Air France Messageries stands as a striking example of mid-20th-century travel advertising, capturing the spirit of innovation, effic...

The 1923 original poster by Roger Broders for the Services Automobiles de la route du Jura promoting Salins-les-Bains et le Fort St André is an exquisite example of early 20th-century travel poster design. Commissioned by the P.L.M. (Paris-Lyon-Méditerranée) railway company, this artwork perfectly reflects the charm of the Jura region while showcasing Broders' mastery of composition, color, and visual storytelling. Roger Broders, one of the most celebrated travel poster artists of the Art Deco era, was renowned for his ability to capture the essence of a destination with elegance and clarity. His posters played a pivotal role in promoting tourism across France during the golden age of travel, often highlighting scenic routes, idyllic landscapes, and picturesque towns. In this particular work, Broders portrays the serene beauty of the Jura region with his characteristic style: clean lines, harmonious compositions, and a rich yet restrained color palette. The poster invites travelers to explore the famous Salins-les-Bains, a historic spa town celebrated for its saltwater springs, and the iconic Fort Saint-André, a stunning hilltop fortress offering panoramic views of the surrounding countryside. The artwork vividly conveys the natural splendor of the Jura, with rolling hills, lush greenery, and soft, sunlit skies. The carefully composed scene features winding roads, inviting travelers to journey through the tranquil region aboard the “Services Automobiles”—a service that complemented the P.L.M. railway network by connecting train passengers to remote and scenic destinations by road. Broders’ attention to detail is unmistakable. His use of warm earth tones and subtle shading creates a sense of depth and atmosphere, drawing the viewer into the landscape. The elegantly stylized typography adds to the poster’s charm, seamlessly integrating the text into the composition without distracting from the artwork itself. This poster is not only a masterpiece of travel advertising but also a reflection of the growing trend of leisure travel in the early 20th century. As rail travel flourished, companies like P.L.M. recognized the need to promote lesser-known but stunning destinations to affluent tourists seeking adventure, relaxation, and scenic beauty. Broders' work became an essential tool in this effort, helping to define the visual language of travel posters for decades to come. The 1923 Services Automobiles poster...

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Bally By Bernard Villemot Bernard Villemot was a renowned French graphic artist famous for his vibrant, stylized advertising posters, particularly for brands like Bally, Perrier, and Orangina. His distinctive use of bold colors and elegant silhouettes made his work iconic in mid-20th-century commercial art. 1979 Offset lithograph, vintage poster mounted...

After Andy Warhol Chanel No. 5 (Suite of Four Individual (Separate) Prints on Linen Canvas), 1996 Suite of Four (4) Separate Individual Limited Edition Offset lithographs in colors on wove paper affixed to elegant thin linen canvas backing, Each plate signed Andy Warhol 29 inches (vertical) × 22 inches horizontal (measurements here and above are for each print) Limited, special edition printing, exact number is undisclosed Unframed Dimensions apply to each of the four (4) prints in this one lot. “Chanel N˚5,” A special edition, printed under the auspices of the Warhol Foundation...