Frank Xavier Leyendecker

Farmer in Overalls Stretching a Black Sock, Interwoven Socks Advertisement

1920

Signed Lower Right Medium: Oil on Canvas Signature: Signed Lower Right Cover of The Saturday Evening Post, March 30, 1929

Original advertisement for Kuppenheimer Clothing, featuring a jockey on a race horse and a well-dressed gentleman in a suit This illustration for Kuppenheimer Clothes appeared in various advertisements and promotional materials in 1926 and 1927, such as the cover of a race-themed Kuppenheimer advertising booklet, as well as the interior page of the Kuppenheimer Spring & Summer 1926 brochure, where the associated caption states: “This double-breasted, with slender hips and broad Curvette shoulders, will be quite the thing with stylish young fellows this spring – especially in the new shades of Ambertone and Silvertone.” A wood-engraving of the image was completed by Jacob Sander for use in newspapers in 1926. Engravings like this were often created to eliminate the difficulties associated with half-tone production on the poor quality newspaper stock. The present work showcases the artist’s ability to capture an idealized vision of male beauty. The rich colors and textures of the fabrics applied with Leyendecker’s signature painterly technique further enhance the appeal of the clothing the picture advertises. In the early spring of 1926, in preparation for upcoming Kuppenheimer advertising projects, J.C. Leyendecker visited the Aqueduct Racetrack horse racing facility in Queens, New York. He was directed to the legendary trainer ‘Dick’ (Herbert John Thompson), who was training the horse named Bubbling Over, who would become the model or the horse pictured...

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