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Why did YSL drop Yves?

1 Answer
Why did YSL drop Yves?
The Yves portion of Yves Saint Laurent was dropped in 2012, when Hedi Slimane took over as creative director of the fashion house. Slimane wanted to transition the brand into a more youthful image, and rebranded it as Saint Laurent Paris. Shop an array of vintage and contemporary Saint Laurent Paris apparel and accessories from top boutiques on 1stDibs.
1stDibs ExpertApril 5, 2022
Shop for Yves Saint Laurent 1968 on 1stDibs
1968 YSL Yves Saint Laurent Couture Velvet Feather Evening Coat
By Yves Saint Laurent
Located in Miami, FL
A wonderfully preserved piece from the autumn winter Yves Saint Laurent Couture collection of 1968
Category

1960s French Double-Breasted Jackets

Yves Saint Laurent white gabardine cotton safari mini dress, c. 1968
By Yves Saint Laurent
Located in London, GB
Yves Saint Laurent white gabardine cotton safari mini dress with applied pockets and front lacing
Category

1960s French Day Dresses

2002 Tom Ford for Yves Saint Laurent Safari Collection Suit
By Tom Ford for Yves Saint Laurent
Located in London, GB
Spring / summer 2002 Tom Ford for Yves Saint Laurent khaki skirt suit from the famed safari
Category

Early 2000s French Skirt Suits

Yves Saint Laurent Evening "Saharienne" Couture Trousers Suit, Circa 1968 / 1970
By Yves Saint Laurent
Located in Toulon, FR
Yves Saint Laurent Haute Couture dating back to the late 1960s. Extended tabby (gros de Tour) silk
Category

1960s French Trouser Pant Suits

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